Roles and Responsibilities:

Developing and executing online and offline campaigns, including gamification, digital marketing, brand partnerships, on-ground activation etc. to drive traffic to digital channels
Identifying, developing & optimising growth channels to drive revenue growth
Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand
Providing inputs & expertise to drive efficacy of marketing activities (content development and optimisation, advertising, etc.)
Planning and executing initiatives to reach the target audience through different channels
Working closely across teams with other teams to share ideas, feedback & present results
Implementing projects to achieve growth goals for the company.
Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth
Test and optimise marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimisation
Conduct and present competitive analyses and market research

Qualifications:

A bachelor's degree in marketing, strategy, business management, or similar.
Knowledge of various growth-hacking tools, such as automation and campaign monitoring platforms.